Designing a Sustainable Future

This article prompted a formal admission to myself that I was finally totally disillusioned with the vast majority of the marketing world.

I went to Ad-Free Cities’ Beyond Consumerism Conference 2022 which was a big inspiration for this article. Thoughts I’d had at the back of my mind throughout my whole career came to the surface. I realised that commiting to not working for the big polluters isn’t enough. I began to see how easy it is for designers, and the creative industries in general, to fall into the trap of creating greenwash in the pursuit of doing “impact” work.

Medium link here