CXO Magazine

Global technology corporation NTT DATA is well known for its IT services, but less known for consultancy. In order to change this, FSC created CXO Magazine to raise NTT DATA’s profile amongst business leaders. The idea was to make it feel like Harvard Business Review, filled with commissioned articles from well-known business authors mixed in with content from NTT DATA’s team. It needed its own visual identity that is distinct from NTT DATA, but could be associated with it (even if only subliminally).

I designed the visual identity as well as produced the printed and digital magazine itself. I used a customised version of Space Grotesk for the logotype, chosen for the square, futuristic nature of NTT DATAs own logotype, but with a modern, clean feel rather than retro (like NTT DATA’s). I cut a forward facing arrow out of the X to symbolise progress.